Lost in rome

That Thompson and Cram both lost in Rome
Was no surprise, when one thinks
Of all the rubbish they consumed
Those cereals and drinks
Lured by big advertising deals
Force-fed crap at every meal
Stomachs full and wallets too
''Eat this son and you're bound to lose''
Thompson and Cram now advertise
The same products with a different tack
''Lucozade Aids Defeat,'' says one
And, ''Start First And Finish Last''